Our guest, Pascal Dulex, has been working for FREITAG since 2010. He joined the company as Brand Manager being responsible for marketing and communications, later he was in charge of product development as Head of Innovation. In the course of an organizational liberation, Pascal increasingly slipped into the role of an organizational developer. Today, as FREITAG’s “Culture Coach”, he deals with a wide variety of questions relating to organizational development, self-organization and corporate culture, and as “Creative Director” with the holy grail “brand identity” of the Zurich-based bag and clothing label.